Starfish joins COVESA alliance

Starfish joins COVESA alliance

Starfish joins COVESA Alliance to drive innovation in connected vehicle systems

Innovation in connected vehicle systems is revolutionizing the automotive industry, and Starfish is taking a giant stride by joining the COVESA Alliance. COVESA is an open collaborative technology alliance focusing on developing open standards and technologies for connected vehicles worldwide. Through its initiatives, COVESA aims to create a diverse, sustainable, and integrated mobility ecosystem that connects buyers and sellers to achieve business goals and advance mobility.

The COVESA Alliance, a leading organization in shaping the future of connected vehicles and mobility ecosystems, is making significant strides through its visionary initiatives such as VSS and W3C. With the recent addition of Starfish, a renowned industry player, the alliance welcomes their valuable expertise and contribution to further advancing the connected vehicle landscape. In this collaborative endeavor, Starfish will actively engage with COVESA members on a range of innovative projects, including but not limited to In-Vehicle Payments, vehicle authentication, and authorization solutions.

The realm of payment experiences within vehicles presents unique complexities that differ from traditional web, mobile, or point-of-sale payments. In-car authentication requirements, adhering to payment industry standards such as PCI, FIDO, and PSD, are just a few of the challenges that need to be addressed. Additionally, tokenization plays a crucial role in ensuring interoperability and security, while an E-Wallet Solution is deemed necessary for standardized and merchant-independent payment management.

Leveraging Starfish's profound expertise in payment technology and extensive experience in connected vehicle systems, the alliance aims to achieve its strategic objectives with unmatched vigor. This fruitful collaboration will empower both Starfish and COVESA members to create innovative, cutting-edge solutions that enhance the overall payment experience for connected vehicles, setting new benchmarks in the industry.

The alliance brings a range of benefits that have the potential to revolutionize the way we interact with our vehicles. One of the key areas of focus is in-vehicle payments, where Starfish, in collaboration with COVESA members, aims to create secure, reliable, and user-friendly solutions. These innovative payment solutions will enable consumers to conveniently pay for tolls, parking, and various services while on the go.

To ensure the utmost security of these in-vehicle payments, the alliance also prioritizes vehicle authentication and authorization. By developing cutting-edge solutions in this domain, Starfish brings its expertise in payment technology to the table, ensuring that the authentication and authorization mechanisms are robust and safeguarded against any potential threats.

Additionally, the alliance recognizes the need for a standardized E-Wallet solution for vehicles. This forward-thinking approach aims to simplify payment management by providing a merchant-independent platform that seamlessly integrates with various goods and services. With this E-Wallet solution, consumers will have greater convenience and flexibility when it comes to making payments while enjoying their ride.

Through these collaborative efforts, the alliance is poised to transform the way we engage with our vehicles, offering enhanced payment options and a seamless user experience that aligns with our modern, fast-paced lifestyles.

Starfish and COVESA strive to develop groundbreaking solutions that elevate the payment experience for connected vehicles. Leveraging Starfish's expertise in payment technology, this alliance is poised to make a significant impact on their shared objectives. Ultimately, this partnership will foster a diverse, sustainable, and integrated mobility ecosystem, seamlessly connecting buyers and sellers to drive business growth and propel the future of mobility forward.