New Podcast on "Innovation on the Road: In-Car Commerce in Focus"

Conversations around in-car payment are gaining momentum. However, they often don't fully capture the full spectrum of the topic. Typically, discussions are limited to basic use cases, missing the broader implications and significant advancements in in-car commerce.

To bridge this gap, a panel of experts including Jochen Siegert (payment and fintech expert at Payment & Banking), Nico Kersten (CEO and first mover Mercedes pay GmbH) and Jens Kohnen (one of our MDs at tech innovator in-car payment Star) discussed the topic. The goal was to clear up misconceptions and delve into the intricate details and vast opportunities within in-car commerce.

𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:
1️⃣ The future of the car is software-driven, ensuring continuous updates and personalization throughout its lifecycle.

2️⃣ In-car commerce is defined as the integration of digital commerce capabilities into a vehicle's infotainment system, enabling drivers and passengers to purchase goods and services directly from their vehicles.

3️⃣ In-car payment is not a product per se, but a feature that enables the commercialization of the vehicle as a platform.

4️⃣ Paying for fuel, tolls and parking is just the beginning; the future promises a wide range of vehicle-related services, on-demand features and even non-vehicle use cases.


It's going to take a lot of collaboration within the ecosystem to make this work, and Starfish is at the forefront, providing the necessary technical infrastructure to turn every car into a payment device.

The full podcast is available here:
👉 https://paymentandbanking.podigee.io/633-in-car-commerce-plattform-mercedes-pay